Posted: 27 Jul 2026

Location: kuwait

Job Description: Trade Marketing Specialist
Industry: FMCG / Beverages / Distribution

We are hiring a dynamic and results-driven Trade Marketing Specialist to lead the development and execution of trade marketing strategies that enhance brand visibility, drive sales performance, and strengthen customer engagement across all trade channels. The ideal candidate will ensure flawless in-market execution aligned with brand and commercial objectives.

1. Trade Marketing Strategy & Planning
Develop and implement annual trade marketing plans aligned with brand, channel, and business priorities.
Translate brand campaigns into effective in-store execution plans across Modern Trade, General Trade, and HoReCa.
Define channel-specific marketing initiatives, activations, and promotional calendars.
Manage trade spend allocation, ROI analysis, and performance tracking.
2. Promotion Management
Design and execute trade promotions, consumer offers, and visibility programs to drive sell-out.
Monitor execution quality and ensure compliance with company guidelines.
Evaluate post-promotion performance and recommend optimization actions.
3. Channel Development & Visibility
Develop and maintain visibility standards, planograms, and POSM strategies per channel and outlet type.
Ensure brand consistency across all retail touchpoints.
Lead deployment of in-store branding, displays, racks, and coolers in collaboration with sales and suppliers.
Drive execution excellence through regular market visits and audits.
4. Collaboration & Cross-Functional Alignment
Work closely with Sales, Marketing, and Supply Chain teams to ensure availability, forecasting accuracy, and effective rollout of marketing programs.
Support Sales in account-specific proposals and tailored marketing initiatives.
Coordinate with agencies and vendors for production of POS materials and activation logistics.
5. Market Analysis & Insights
Track market trends, competitor activities, and consumer behavior in retail channels.
Analyze sales data, market share, and promotion performance to identify growth opportunities.
Generate monthly trade marketing reports with key insights and recommendations.

Qualifications & Requirements
Bachelor’s degree in Marketing, Business Administration, or related field.
5–8 years of experience in trade marketing, brand activation, or channel marketing (FMCG/Beverage industry preferred).
Strong understanding of channel dynamics (Modern Trade, General Trade, On-Premise).
Proven experience in managing budgets, agencies, and promotional activities.
Excellent analytical, communication, and project management skills.
Proficiency in Microsoft Office and data visualization tools (Power BI preferred).
Fluent in English; Arabic is a must.

Interested candidates are kindly requested to share their updated CV to: [email protected]

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